Brand assets and company overview
Official logos, icons, and a concise product definition for press, partners, and analysts.
All assets are served from cdn.aaim.app. For additional formats or custom requests, contact our communications team.
What Aaim is -- and what it is not
Aaim is a collateral evaluation and pledge management module that integrates into existing credit union and community bank lending workflows. The financial institution makes the loan decision, not Aaim.
- 1.Account aggregation across brokerage and custodian accounts
- 2.Asset classification using a proprietary financial taxonomy
- 3.Collateral valuation via the Reference Model and real estate data
- 4.Pledge selection management and pledging capacity calculation
- 5.Secure, HMAC-signed data delivery to the financial institution
- 6.Ongoing collateral monitoring with alerts and value updates
- 7.Pledge contract issuance to brokerages and custodians
- 8.Lien perfection via UCC filing and control agreements with custodians
Aaim is not a loan origination system. The credit decision, loan approval, funding, and servicing remain entirely with the financial institution.
- --Not loan applications or origination
- --Not credit decisions or underwriting
- --Not loan approval or denial
- --Not loan funding or disbursement
- --Not loan servicing or collections
Aaim is a technology service provider. The financial institution retains full lending authority at every stage. Aaim surfaces the collateral data; the FI decides what to do with it.
Logos
The Aaim mark is a stylized alpha/infinity symbol rendered in a cyan-to-purple gradient. The wordmark uses the proprietary Aaim typeface. Right-click any image below and save, or use the CDN URL directly.

Full logo mark with wordmark on light backgrounds.

Full logo mark with wordmark on dark backgrounds.

Grey logo for neutral contexts. High resolution.

Grey logo at standard web dimensions (320x132).
Scalable vector logo for print and high-DPI digital.
Scalable vector logo used in website header and footer.
Icons
Icon-only variants for favicons, app icons, social avatars, and compact UI contexts. Available for both light and dark backgrounds.
Gradient icon mark for light backgrounds (256px).
Gradient icon mark for dark backgrounds (256px).
Scalable icon for light backgrounds.
Scalable icon for dark backgrounds.
Single-color teal icon variant.
Brand guidelines
Clear space
Maintain a minimum clear space equal to the height of the "A" in the wordmark on all sides of either the mark or the wordmark.
Minimum size
The icon mark should not be reproduced smaller than 24px in digital or 8mm in print. The wordmark should not appear below 14px / 5mm.
Do not
Do not rotate, stretch, recolor the gradient, add effects, or place the mark on busy backgrounds that reduce legibility.
Brand colors
Gradient: #00B5B5 (cyan) through #7B3CFF (violet) to #4A0072 (deep purple). Brand red: #D2001F. Canvas: #F5F1E8.
Need something else?
For executive headshots, extended fact sheets, or custom asset formats, reach out to our communications team.
Contact us