Company / Press Kit

Brand assets and company overview

Official logos, icons, and a concise product definition for press, partners, and analysts.

All assets are served from cdn.aaim.app. For additional formats or custom requests, contact our communications team.

Product Definition

What Aaim is -- and what it is not

What Aaim is

Aaim is a collateral evaluation and pledge management module that integrates into existing credit union and community bank lending workflows. The financial institution makes the loan decision, not Aaim.

  • 1.Account aggregation across brokerage and custodian accounts
  • 2.Asset classification using a proprietary financial taxonomy
  • 3.Collateral valuation via the Reference Model and real estate data
  • 4.Pledge selection management and pledging capacity calculation
  • 5.Secure, HMAC-signed data delivery to the financial institution
  • 6.Ongoing collateral monitoring with alerts and value updates
  • 7.Pledge contract issuance to brokerages and custodians
  • 8.Lien perfection via UCC filing and control agreements with custodians
What Aaim is not

Aaim is not a loan origination system. The credit decision, loan approval, funding, and servicing remain entirely with the financial institution.

  • --Not loan applications or origination
  • --Not credit decisions or underwriting
  • --Not loan approval or denial
  • --Not loan funding or disbursement
  • --Not loan servicing or collections

Aaim is a technology service provider. The financial institution retains full lending authority at every stage. Aaim surfaces the collateral data; the FI decides what to do with it.

Brand Assets

Logos

The Aaim mark is a stylized alpha/infinity symbol rendered in a cyan-to-purple gradient. The wordmark uses the proprietary Aaim typeface. Right-click any image below and save, or use the CDN URL directly.

Master Logo -- Black
Master Logo -- Black

Full logo mark with wordmark on light backgrounds.

PNG
Master Logo -- White
Master Logo -- White

Full logo mark with wordmark on dark backgrounds.

PNG
Logo -- Grey (Large)
Logo -- Grey (Large)

Grey logo for neutral contexts. High resolution.

PNG
Logo -- Grey (Standard)
Logo -- Grey (Standard)

Grey logo at standard web dimensions (320x132).

PNG
Logo -- Black (SVG)
Logo -- Black (SVG)

Scalable vector logo for print and high-DPI digital.

SVG
Logo -- Grey (SVG)
Logo -- Grey (SVG)

Scalable vector logo used in website header and footer.

SVG

Icons

Icon-only variants for favicons, app icons, social avatars, and compact UI contexts. Available for both light and dark backgrounds.

Icon -- On White
Icon -- On White

Gradient icon mark for light backgrounds (256px).

PNG
Icon -- On Black
Icon -- On Black

Gradient icon mark for dark backgrounds (256px).

PNG
Icon -- On Light (SVG)
Icon -- On Light (SVG)

Scalable icon for light backgrounds.

SVG
Icon -- On Dark (SVG)
Icon -- On Dark (SVG)

Scalable icon for dark backgrounds.

SVG
Icon -- Teal
Icon -- Teal

Single-color teal icon variant.

PNG
Usage

Brand guidelines

Clear space

Maintain a minimum clear space equal to the height of the "A" in the wordmark on all sides of either the mark or the wordmark.

Minimum size

The icon mark should not be reproduced smaller than 24px in digital or 8mm in print. The wordmark should not appear below 14px / 5mm.

Do not

Do not rotate, stretch, recolor the gradient, add effects, or place the mark on busy backgrounds that reduce legibility.

Brand colors

Gradient: #00B5B5 (cyan) through #7B3CFF (violet) to #4A0072 (deep purple). Brand red: #D2001F. Canvas: #F5F1E8.

Need something else?

For executive headshots, extended fact sheets, or custom asset formats, reach out to our communications team.

Contact us